ISO is not a mark of Quality

The International Organisation for Standardization Certificication is not a certification of Quality of the products or the processes of a Company it is just a certification of their Standardisation. For a company to get certified by the ISO they have to create a documentation which shows their system i.e their products, processes their working systems and their operations and then the documents are veriified by the ISO and they are certified. Here the standards are mentioned by the company but not the ISO or the customer. The companies define their standards based on their customer requirement and feedback but it is not based on just that, their standards are also based on the efficiency of their employees, their resources, their processes etc. and the ISO certifies those standards which are set by the companies themselves and it does not set any standards on quality for them. Though companies may improve quality standards due to standardisation (because standardisation leads to organisation and discipline and which may lead to improvement in the quality) they are not promising a quality to their customers or the ISO. They are just stating by themselves that a set of particular measures would be followed by their company and the International Organisation of Standardisation is certifying that they will meet those standards in their operations, products, processes, systems etc. So, remember the next time you see an ISO certified company it doesn't mean that it gives the best quality of products or services than other companies of the same genre who don't have the certification, it just means that they have standardised their systems and documented it and ISO has certified it.